How & why do UI/UX designers conduct user research?
UI/UX designers conduct user research to understand real users needs, behaviors, and pain points before creating any design solution. This process includes methods like user interviews, surveys, and usability testing, they also create personas, and journey maps to visualize user goals and ensure design supported by real data rather than supposed. Lastly, user research helps create seamless, user-centered experiences that solve real problems effectively.